Earlier this year, Twitter bought Periscope, a video-broadcasting app that has a lot of potential uses for marketing. Whereas social media sites like Vine and Instagram let users record short video clips and post them online afterward, Periscope allows users to post live video streams of what they’re doing at that very moment. The app is connected to your Twitter account, where you’ll be promoting your broadcasts. When using Periscope, users have the option to do public broadcast, or a private broadcast with their followers. Here are few tips for using the app:
Keep it short.
As for the perfect length of your video broadcasts, remember that most people’s attention spans are fairly small – especially when using mobile devices. Even if viewers miss your broadcast, the app will save your video for 24 hours. Users have the ability to delete their saved broadcast before the 24-hour expiration time.
Create an interesting title.
It’s important that your title describes what your video is and why people should watch now or reply to your stream later. The more “likes” your video gets, the more popular it will become in Periscope’s search results.
Make the broadcast easily accessible.
To get the most views, share your broadcast on Twitter and turn on the location tagging option. If Twitter sharing is on, then the broadcast will be shared with your Twitter followers in an auto-generated tweet.
Respond to comments live.
Viewers have the ability to comment on your stream in real time and “like” the broadcast. Acknowledging these comments on the live broadcast encourages engagement.
Experiment with ideas.
There is a unique opportunity for you to experiment with different ways of using Periscope and what type of content your audience likes the most. Here are a few examples in which you may want to consider deploying a Periscope campaign: conventions, plant tours, product demonstrations/reviews, shop and retail tours, or behind the scenes.