| The
American Meat Institute has launched the YouTube channel,
“Meat News Network,” that will convey consumer-focused
information about the meat industry in an accurate, visual
way.
Boyle made the announcement today before members of the
House Oversight Committee’s Domestic Policy Subcommittee.
“We are launching this YouTube Channel with a three-part
video that features Dr. Temple Grandin and other members
of our Animal Welfare Committee,” Boyle told Congress.
“We will soon add new videos on other timely topics
so that we can enhance our relationship with the 95 percent
of Americans who enjoy our products.”
In addition to the video on animal welfare, the channel
also includes videos on food packaging, food safety, the
World Cancer Research Fund Report, meat nutrition and environmental
concerns. The channel will be expanded in the coming months
to provide consumers and the media with the most credible
information about these and other issues of importance to
the meat and poultry industry.
“It is imperative that we share the facts about our
industry and our products in informative and visually compelling
ways,” said Boyle.
To view the new You Tube Channel, go to: http://www.YouTube.com/meatnewsnetwork. |
