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USMEF
Member Participation Request: Processed Meats
Workshop
The
United States Meat Export Federation (USMEF) is
preparing to launch an innovative and broad-based
activity for processed meats members, designed to
enhance the image and impact of U.S. processed meats
items in international markets and assist USMEF
members with targeted marketing efforts. This initiative,
to be launched in the spring of 2004, has three
primary objectives:
1.
Provide useful and accurate information
pertaining to the U.S. processed meats industry,
including core information about the various categories
of processed meats items; Cured Whole Muscle Meats;
Sausage Items and Canned Meat Items. Core resource
materials will outline the features and benefits
of products in the categories, points of difference
offered by U.S. products and food safety benefits
of U.S. integrated processing systems.
2.
Provide an opportunity for USMEF members
to interact and meet potential new customers at
workshops in targeted markets, including key potential
markets of Japan, Korea, Mexico, Taiwan and China.
Workshop activities will feature presentations
to participants about U.S. processed meats items
as well as product demonstrations and samplings,
and a USMEF member showcase or mini trade show,
whereby members will be encouraged to display
processed meats items and interact with potential
customers.
3.
Create a USMEF Branded Processed Meats
DVD Disc: "USMEF's Virtual Country Store".
In an attempt to promote branded processed meats
items produced by members, USMEF will collect,
translate and produce a comprehensive promotional
DVD featuring company specific products, contact
information and promotional materials. This disc
will be formatted such that each USMEF member
with product in one or more of the three aforementioned
categories (Cured Whole Muscle Meats, Sausage
Items and/or Canned Meats) is able to showcase
their company and products to an international
marketplace. Contents of the DVD disc will be
translated into five languages, with all languages
and programs contained on one disc for easy distribution
and use.
USMEF
members who produce items in any of the three categories
are invited to participate in the workshop series,
as well as provide promotional and informational
materials for inclusion in the DVD disc. USMEF has
contracted with an outside production company to
gather promotional materials and generate the DVD
disc, and will work with interested members to communicate
the appropriate marketing story for international
customers.
Please
indicate your willingness to participate in this
branded, value-added processed meats workshop and
DVD disc program by communicating with Kevin Smith,
Manager of Export Services, in the Denver office.
Disc production is to begin immediately, with a
completed DVD disc anticipated by April of 2004.
As such, the deadline for notification of
participation is February
20, 2004, after which time USMEF members
are encouraged to participate in the workshops,
but will not be able to have promotional materials
incorporated into the DVD disk. USMEF is requesting
that interested members submit information they
would like included on the DVD by March 1, 2004
to facilitate completion of the project. Please,
feel free to contact Kevin Smith if you have questions.
Sincerely,
Kevin
Smith
Manager,
Export Services
United
States Meat Export Federation (USMEF)
Phone:
(303) 226-7332 (Direct Line)
(303)
623-6328 ext. 332
Fax:
(303) 623-0297
Email:
ksmith@usmef.org
Website:
www.usmef.org
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