POULTRY Responds To ABC Bird Flu Movie

  

by Yvonne Vizzier Thaxton on 5/10/2006 for Meatingplace.com

                        

ABC managed to reach a new level of sensationalism with its made-for-TV movie "Fatal Contact: Bird Flu in America", which aired last night. A friend suggested that "bird flu" could become the new darling of the 24-hour news stations, replacing often run stories like the tragedies of Natalie Holloway and Jon Benet Ramsay. I fear she is right, and ABC did much to set the stage.

I watched the movie in the company of six friends that know little about the poultry industry, microbiology or epidemiology. That is significant when you consider that they were disturbed by the lapses in simple sanitary procedures by the movie's characters. That aside, my friends' general consensus was that the movie was just plain bad and so deliberately sensational and, thus, completely unbelievable. I wish that would be the consensus of the viewing public, but instead, I expect that an upsurge in fear of the flu.

In case you didn't see the movie or read any of the preview material, the movie follows an outbreak of the H5N1 avian flu virus from its origins in a Hong Kong market through its mutation into a pandemic virus that becomes readily transmittable from human to human and rapidly spreads. The movie portrayed an absolutely catastrophic pandemic that was much worse than most health officials think likely. There was some truth, however, to shortages of supplies and services. We've already seen examples of those implications with labor strikes and tough flu seasons in the 1950's and 1960's. In the movie these shortages resulted in starvation and death from lack of medicine. For example, the governor of Virginia's son dies from lack of insulin. That is about where the truth ends and exaggeration takes over.

Scenes such as the human landfill, the subway station hospital and a brutal autopsy were extreme and contrived rather than a part of a seamless story. One of the people viewing with me compared the hospital scene to the train station scene in Gone with the Wind . There were references to hurricane Katrina, and, indeed, many of the looting and food shortage scenes seemed to be taken from similar occurrences on the nightly news from New Orleans last summer. One character commented that it would be like "hurricane Katrina in every town in America." That was certainly a comment designed to strike fear in the hearts of anyone who was in the United States last summer.

The depiction of the flu was an issue. One patient vomited blood on a hospital employee and nose bleeds were very early symptoms. The disease was shown to spread by an olive in a martini, handshakes, sneezing and through the air. The fact that not everyone is equally susceptible was demonstrated by a sick father sharing a soft drink with his daughter. Influenza is passed by airborne droplets that reach the eyes, nose or mouth. And it can also spread by touching contaminated surfaces and then rubbing your eyes or touching the mouth. The use of surgical masks by virtually everyone was not a bad idea, but the inconsistent use of biohazard suits was somewhat confusing

There were multiple references to closing the borders and quarantining areas to prevent the spread of the virus. Isolating the governor of Virginia and imposing quarantines in many neighborhoods served to demonstrate what can happen when people are not completely informed. There was an underlying message that isolation is ineffective in the case of an airborne disease and that it could actually cause deaths rather than prevent them. Nevertheless, I suspect that there will be more interest in increased border control from many as a result of fear of the spread of the virus.

The movie was poorly scripted, the dialog trite and the characters predictable. There was no story beyond trying to portray a worst case scenario to attract attention and get viewers. I'm sure that it was somewhat successful in that objective, and, therefore, once again the entertainment industry has shown that its desire for money outweighs the need for social responsibility. There was a disclaimer at the beginning and the end of the movie, but even that was couched so as to create doubt. We will have more questions to answer and, I fear, more reluctance on the part of the public to eat poultry as a result of this ill-timed movie.


FACTS:

There is no influenza pandemic in the world at this time.

H5N1 avian influenza is almost exclusively a disease of birds and it never been isolated in the U.S.

The isolation of H5N1 virus in the U.S. would not mean the start of a pandemic.

Unlike the pandemic of 1918, we would be aware of the situation world-wide as a result of technology and the rapid spread of information. That would facilitate people taking precautions to protect themselves and thus limit the spread.

Remember that influenza can be prevented or at least minimized by frequent hand washing and covering your mouth and nose when sneezing, etc.

As indicated at the end of the movie, there are Web sites with information about the situation such as www.pandemicflu.gov.

 
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