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A
number of food industry organizations have launched the
Center for Food Integrity, an organization devoted to increasing
consumer trust and understanding of the contemporary U.S.
food system.
The center combines the Grow America Project and Best Food
Nation, two national initiatives established in 2006 to
increase public understanding about the food system. "There
were a lot of common objectives between the two organizations,
so it made sense to bring them together," Jim Fallon, director
of communications for the Center for Food Integrity, told
Meatingplace.com . "I don't think there
was any big impetus or triggering event [for launching the
new initiative]."
The center's first project will be coordinating teams to
provide strategic leadership for addressing five key issues:
health and nutrition, food safety, worker care, environment
and food animal well-being. "Those are recurring issues
on our members' radar," Fallon said.
Based in Kansas City, Mo., the Center for Food Integrity
is a not-for-profit corporation supported by more than 20
organizations including the American Farm Bureau Federation,
the National Chicken Council, the National Council of Chain
Restaurants and the National Pork Board.
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