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Kitchen Table Consultants and Taste Profit Marketing Merge to Form Good Roots
- By: admin
- On: 10/22/2024 09:47:58
- In: Member News
New enterprise becomes the first consulting firm to provide integrated accounting, business consulting, and marketing services to farms and food entrepreneurs
Kitchen Table Consultants and Taste Profit Marketing have merged to create Good Roots™, a consulting firm dedicated to building a better food system for people, animals, and the earth by empowering farmers and food entrepreneurs with strong foundations in finance, marketing, and management. Good Roots will serve a diverse clientele that includes farmers, food brands, manufacturers, distributors, and more. The new firm keeps Ted LeBow and Noah Munro, founders of Kitchen Table Consultants and Taste Profit Marketing, at its helm.Good Roots is the only firm in the food and farm industry offering a comprehensive suite of accounting, consulting, and marketing services under one roof. With decades of experience as farmers and food business owners, Good Roots' service providers have helped more than 700 businesses create a stronger food system for current and future generations.
"As many mission-driven businesses shy away from thinking about profit, what we add ensures that the economic side of the business is healthy,” said Good Roots co-founder Ted LeBow, who has personally run 11 small businesses and worked with hundreds of food and farm business owners to help them execute their financial goals and align leadership teams with their organizational culture. “Accounting, marketing, and management aren't things most people want to do, but they must be done. This merger provides a powerful force to support these essential aspects."
"Unlike traditional marketing agencies, Good Roots is committed to ensuring that our services don't just grow brand awareness and topline sales but contribute to your business's profitability,” added co-founder Noah Munro, who has been helping farmers and food entrepreneurs create their dream businesses with effective growth strategies since 2006. “By offering a broad range of integrated services, we can help farmers and food entrepreneurs achieve their goals and create lasting impact on their business and, ultimately, the food system in the United States."
Good Roots' suite of services include:
- Accounting: Ongoing bookkeeping, fractional controller services
- Business Consulting: Business strategy and planning, financial analysis, management consulting, and leadership training
- Marketing: Marketing plans, branding and design, web and eCommerce, email automation, social media, digital advertising, and public relations